From time to time, you will hear experts talking about scalability. Also, when you do a Google search on the essential features of an e-commerce platform, scalability will be one of them. As a newbie trying their leg on the online arena, it might be confusing or hard to understand why it matters. To help you understand the concept, it is important to state what the term means.
Scalability is the ability of your website to respond to changes in web traffics without affecting your site operations and speed. So, regardless of the number of visitors, it will receive, the user experience will remain intact. Scalability is a crucial aspect of your e-commerce website. But why? Here are four reasons:
It is the cornerstone of your virtual growth
Business growth and expansion are the basic goals of every entrepreneur. Whether you are running a small online store or a mid-size business, your goal is to have an empire or become a global brand. In this essence, any tool you obtain or solution you subscribe on must support this dream. When selling online, the scalability of your e-commerce platform is one step in the right direction.
With it, you are sure that you can add more products and reach out to a wider audience without hurting your current customer base. Also, selecting a scalable e-commerce solution will help you to avoid the extra cost of finding a new one in future. In a word, scalability is a feature that supports your business through its growth journey.
A crucial tool in enhancing your customer services
In this decade, customer experience is the pillar in the online competition. How you will treat your customers determine whether they will come back or go to your competitor’s site. One aspect that enhances customer service is your website speed. Customers expect your site to load within a short duration. No customer will hold on for an hour waiting for your site to load.
Without scalability, your site speed will slow down when the traffic exceeds the set limits. As a result, the customers will experience delays in order processing. The experience will develop a sense of hate and disappointment. Hence, the next step will be finding an alternative. By this, you will lose sales. Hence, if you do not want such experiences, ensure you house your online store on a scalable e-commerce platform.